On-demand webinarFor independent pharmacy owners

The AEP Easy Button

What 2027 does to your Medicare patients’ plans — and how a pharmacy keeps those patients cared for, and still its own. Watch the full replay, or jump to the moments that matter.

Recorded Tuesday, September 22, 202660 minutes, including live Q&AFree · educational

Educational only — not legal, insurance or financial advice. Figures current as of September 22, 2026.

Short on time? Jump to the moments that matter

The full session, cut into short clips. Start anywhere.

WHAT 2027 DOES TO THE PLANS

Why the plans are changing

The margin math behind the benefit cuts, in plain terms.

Terminations went from 1% to 10%

How much more likely a plan is to simply end this year.

What makes a plan likely to be terminated

Star ratings, plan type and geography — the tells to look for.

WHAT YOUR PATIENTS WILL FEEL

A $7 copay decides whether they fill

Why small numbers change what actually happens at the counter.

Seven in ten never compare

The gap between open enrollment and what people really do.

THE CONTRACTING DECISION

“I’d rather be non-preferred”

Sustainable margin and service, over chasing preferred status.

Busy isn’t the same as being here next year

Volume on its own is not a strategy for staying open.

Ask which pharmacy first

The question that keeps helping a patient from looking like steering.

THE HANDOFF

An extension of your pharmacy

What partnering actually looks like, day to day.

The daughter and her mother

Will on the call he still thinks about six months later.

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What to keep close

If you serve Medicare patients, these are the points worth remembering going into AEP.

Plans are ending, not just changing

Terminations have run far above their historical average, and the plans most at risk are predictable once you know what to look for.

Preferred is a patient cost tier

It lowers what the patient pays. It is not a better paycheck for the pharmacy, which is why the decision deserves real math.

Ask which pharmacy first

Ask where the patient wants to fill next year before narrowing to plans you accept. That order keeps help from looking like steering.

Most patients never compare

Seven in ten do not review their coverage during open enrollment. The ones who get a real comparison tend to stay where they are cared for.

Educational only — not legal, insurance or financial advice. This session covers general Medicare plan dynamics and does not recommend any specific plan or carrier. Plan details change; verify against Medicare.gov and current plan documents before you act.