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● Why MedSmart

Built by the operators who do this every day.

MedSmart isn't a Medicare agency that wandered into pharmacy. It was designed, run, and proven inside real independent pharmacies — by people who own them, scale them, and care deeply about the patients who walk through the door.

Our story

Proven in real pharmacies — before it ever scaled.

Most companies selling Medicare to pharmacies come at it from the outside. They can talk the language, but they've never had to make it work behind the counter during a busy afternoon. We have.

The MedSmart workflow was designed and battle-tested inside Joe Williams' own pharmacies — refined through real patients, real staff, and real constraints — before we ever offered it to another owner. Paired with Medicare expertise that has reached roughly 10,000 pharmacies nationwide, that operating experience is what lets us unlock value others can't: the opportunity that's been sitting inside your workflow all along.

That's the whole idea behind MedSmart — pharmacy-first, built from the inside out, and obsessed with taking great care of your patients.

The people behind MedSmart

Managing partners

Joe Williams, PharmD, MBA

Joe Williams, PharmD, MBA

Managing Partner

A nationally recognized independent-pharmacy operator and one of the most active voices in the PioneerRx community.

  • Owner-operator of five independent pharmacies — and building toward 100
  • Designed and proved the MedSmart workflow in his own stores
  • Scaled med sync to 1,600+ patients inside PioneerRx
  • Frequent PioneerRx speaker; founder of Apex Pharmacy Consulting
Nick Brooke

Nick Brooke

Managing Partner

An early Amplicare leader and Medicare revenue strategist who helped build the plan-comparison tools the pharmacy industry already runs on.

  • Joined Amplicare just after the founding team; stayed through the company's exit
  • Helped build the plan-comparison solution used in ~10,000 pharmacies
  • Drove product development around DIR-fee-aware, win/win recommendations that maximize patient savings and pharmacy margin
  • Finished as Director of Sales & Partnerships
Patient-first by design

The standard for every patient we touch

When we provide an agent, they show up as a genuine extension of your pharmacy. That ethos comes from the top of our agent team.

Dr. Will Whittaker
Lead Agent & Onboarding Specialist

Dr. Will Whittaker

MedSmart

Before Medicare, Will spent his career in worship ministry — caring for people across generations and building trust within communities. That's the standard every MedSmart agent is held to: your patients guided with warmth, patience, and respect. He also guides new pharmacy partners through onboarding when they bring Medicare in-house.

Our partnership with TBI

Operator expertise, backed by serious infrastructure

We bring the pharmacy workflow. Our partnership with The Brokerage, Inc. (TBI) brings 50 years of contracting, quoting, licensing, and compliance infrastructure — including a compliance team with a former DOJ Anti-Kickback Statute expert. Together: the strongest offering in pharmacy Medicare.

The Brokerage, Inc.

An all-in-one platform for everything your pharmacy needs — contracting, quoting, commissions, and compliance in one place — plus the dollars most FMOs make you absorb (marketing reimbursement, AHIP & E&O, carrier bonuses), pharmacy-friendly licensing, and dedicated carrier specialists. Choosing a partner is a business decision, not a loyalty test — so you have everything you need, however you choose to partner with us.

Let's talk about your pharmacy

A 20-minute call with Will — no pressure, no pitch. We'll show you what MedSmart looks like inside your PioneerRx and which partnership path fits you.

Book an intro call with Will →